Friday, June 29, 2007

NFL Europa calls it quits

In a change of strategy in its global marketing, the NFL has decided to discontinue NFL Europa in favor of a broader worldwide approach involving internationally-staged regular season games. Although Germany will miss out on a lot of the action considering that it more or less hosts NFL Europa, more destinations will get at least a quick chance to host a game or two. It seems to me that decreasing regular exposure of fans to the sport in favor of a more watered down approach is not entirely productive, but we'll see how they do with this campaign.